Objectives
Contextualization campaign on the “Leboncoin” website in order to highlight Hyundai’s new Tuscon model and offer test drives in dealerships for the Open Days.
Scenario
The user searches for a used car on LeBonCoin and is geolocated. When clicking on the banner, he is redirected to a landing page that offers him to carry out a test in the dealership closest to his home.
Data used
User geolocation from IP address
Wording & visuals
Advertiser data : CRM
Dealerships location, opening hours
